SOMETIMES YOU FEEL LIKE A JINGLE.(LIFE & LEISURE)

Byline: JAMES A. FUSSELL Knight Ridder

Yikes! Where have all the jingles gone?

OK, so Britney Spears reprised a few old Pepsi standards on a Super Bowl commercial. All that did is remind us how barren the jingle landscape has gotten lately. Quick, name all the infectious ad jingles you just can't get out of your head these days.

Too late.

But name just one from the past and you can't stop. The familiar tunes wash over you like a pop cultural tidal wave.

Plop plop, fizz fizz

Oh I wish I were an Oscar-Mayer wiener

There were gobs of them. Most everything today is humor, special effects and boomer rock.

No …