AutoTrader.com announced that it has signed a definitive agreement to purchase VinSolutions, a provider of solution platforms for dealers including Customer Relationship Management (CRM), Internet Lead Management (ILM), inventory management tools, dealer websites, sales management and desking tools, social media and direct targeted marketing campaign tools.
According to a release, VinSolutions will operate as a subsidiary of AutoTrader.com, and the two companies will collaborate on methods of infusing value into both companies and all of their customers, which will primarily be in the areas of product development, operations and sales.
"We are thrilled to acquire VinSolutions and add it to our best-in-class portfolio of dealer software solutions companies," said AutoTrader.com President and CEO Chip Perry. "Over the last few years, the online marketing and dealer software solutions space has continued to grow and thrive which has been important to dealers' success, but at the same time it has become increasingly challenging and cumbersome. VinSolutions will further ramp up our dealer solutions product suite to provide dealers with a simpler, more functional one-stop-shop solution of Internet marketing software tools accessible by the dealer through a single sign-on tool."
"VinSolutions is a strong complement to our existing dealer software companies, and a priority for us will be to ensure the scalability of VinSolutions software & customer support, and to execute on plans for how VinSolutions will integrate with vAuto, HomeNet and CDMdata to create an even more powerful suite of Internet marketing and sales related software solutions for dealers," Perry added.
"Our team is very excited to join forces with AutoTrader.com because we are both passionate about helping dealers use the internet and innovative technology to grow their business," said Mike Dullea, CEO of VinSolutions.com "Together we will strive to constantly improve how we serve our dealers and how we help them attract, serve and retain their customers."
The company noted that, because it and VinSolutions are both committed to the interests of all auto dealers, its software tools will be offered on an a-la-carte and no long-term contract basis, and dealers' will have the flexibility to work with their other software vendors. This is consistent with AutoTrader.com's consultative sales approach to help dealers succeed. A further priority for AutoTrader.com will be to work to promote open platforms and integration across its software solutions and other dealer software tools. We also will establish policies that provide data ownership rights to protect dealers' confidential customer data.
AutoTrader.com is an automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is an online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet.
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